Zeraya

Zeraya is a bikini brand born in Bali, infused with the island’s fresh, tropical vibe. The brand’s identity features a blend of turquoise and deep blue, capturing the essence of the sea. The strong, pointy logo, combined with clean graphics and a wave-inspired brandmark, creates a cohesive and striking visual experience.

Working with Zeraya, the aim was to create a brand identity that reflects Bali’s adventurous spirit. The sea-inspired colours and sharp logo form a dynamic combination that embodies the brand’s connection to the ocean. The logo and brandmark were designed to be versatile, enhancing the brand’s coastal feel across all materials.

The design extends to every aspect of the brand, with tropical imagery and wave patterns tying it all together, making each interaction with Zeraya feel fresh and vibrant.

Zeraya

Zeraya’s branding is a perfect reflection of its Bali roots—bold, fresh, and deeply connected to nature. The combination of sea colours, a strong logo, and tropical elements creates a memorable identity that stands out in the market. This project showcases how design can capture a brand’s essence and make it resonate with its audience.